Well, theres your Kwik-E-Mart …

As I reported here back in late March, there was a very natural marketing alliance forming between 7-Eleven and Fox around the upcoming Simpsons movie, and the fictional Kwik-E-Mart convenience store chain from the TV series. That alliance came to life this past weekend, as several stores have now been officially re-branded, as seen from the sign on the left. Click on that photo for a link to the “/film” story about it with several more pictures, or click here for a link to the FoxNEWS.com story, or click here for ABC’s story and pictures.

As I said in my original post on the subject, it strikes me as one of the most natural marketing alliances ever. I’m usually highly cynical when it comes to these sorts of things, and usually, corporate alliances are forced together in bizarre ways that hinders artistic freedom. But in this case, the fit seems so natural that its really impossible to complain … in the strange way that art imitates life, the Kwik-E-Mart store is likely based largely on a real life Los Angeles 7-Eleven Groening visited 20-odd years ago.

I’m going to link the rest of the pictures from the “/film” story below as well … looks pretty interesting and well done. Bringing a cartoon “to life” is always going to be a bit “cheesy” in ways, but from what I see in these pictures, it looks like this was very well done.  I can’t wait for my first Squishee …


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